Notes on link building, from the people placing the links
Practical breakdowns of what's working in outreach, digital PR, and technical SEO.
Editorial vs. Sponsored Links in AI Search
Editorial links and AI search are becoming important parts of modern SEO. As search engines and AI-powered platforms change how people discover…
How to Write a HARO Pitch That Actually Gets Quoted
A HARO pitch is a brief email answer to a question from a reporter on Help a Reporter Out. It gives your…
Link Building Packages: What’s Included and How to Choose the Right One
Link building packages bundle a set number of backlinks, usually delivered through guest posts, niche edits, or a mix of both, into…
SEO Backlink Service: What It Is and How to Choose One
An SEO backlink service is a provider that builds backlinks to your website on your behalf, usually through manual outreach, guest posting,…
How Many Backlinks Do You Actually Need to Rank in 2026?
There is no fixed number of backlinks that guarantees a ranking. The number you need depends on your competition: the pages already…
Link Building Services: What They Include, How They Work, and How to Choose the Right One
Link building services professional assist a website in obtaining backlinks from other reliable, relevant websites. A competent service investigates your topic, locates…
What Actually Gets a Journalist to Respond to a HARO Pitch
Patterns from 340+ successful pitches, and the three things that kill a good angle instantly.
Niche Edits vs. Guest Posts: When to Use Which?
A breakdown of turnaround time, cost, and durability for the two most common link building methods.