Publisher relationships built by niche, not just by domain rating
Every industry has a different publisher landscape and a different definition of a "relevant" link. Here's how our approach shifts across the categories we work in most.
SaaS & technology
Product-led publishers, comparison sites, and developer blogs where a genuine integration or use-case story earns a natural link.
eCommerce & retail
Gift guides, product roundups, and category blogs — often the fastest-moving niche edit opportunities available.
Professional services
Legal, accounting, and consulting publishers where credibility and citation-worthy data matter more than volume.
Healthcare & wellness
A smaller, more heavily-vetted publisher pool given YMYL sensitivity — every source is checked for medical accuracy standards.
Local & multi-location
Regional press, local business associations, and city-focused blogs for brands competing on local pack visibility.
B2B & enterprise
Industry trade publications and analyst-adjacent outlets where a data study travels further than a product mention.
Relevance is industry-specific, not a global score
A DR 70 lifestyle blog is a poor fit for a B2B fintech client and a great fit for a DTC skincare brand. Our publisher database is tagged by real topical category — not just authority metrics — so a target list actually matches how a person in your industry would discover content.
Ask about your industry