Overview
A career coaching and resume writing service approached us with virtually no organic presence. Despite having excellent services and client testimonials, they were invisible in search results, relying entirely on paid advertising for leads. Our mission was to build their domain authority from the ground up and establish them as a trusted resource in the career development space.
The Challenges
- 1Domain Rating of only 12 with minimal backlink profile
- 2Competing against established job boards and career sites with DRs of 70+
- 3No existing content strategy or keyword targeting
- 4Limited brand recognition in a crowded market
- 5High customer acquisition costs from paid channels
Our Strategy
- ✓Conducted comprehensive competitor backlink analysis to identify link opportunities
- ✓Developed a content hub strategy focused on career advice and interview tips
- ✓Targeted guest posting opportunities on HR, business, and career publications
- ✓Built relationships with career coaches and HR professionals for natural link acquisition
- ✓Implemented digital PR campaigns around job market trends and salary data
Execution Timeline
Month 1-3: Foundation building with 45 high-quality guest posts on relevant industry sites
Month 4-6: Launched career statistics resource page that attracted natural editorial links
Month 7-12: Scaled link acquisition to 40+ links per month while maintaining quality standards
Month 13-18: Focused on competitive keyword targeting with strategic anchor text distribution
Results Achieved
Ranking Improvements
Average position: Page 3-5 for target keywords
Average position: Page 1, positions 1-5 for target keywords
“We went from being invisible online to ranking #1 for our most valuable keywords. The ROI has been incredible - our cost per lead dropped by 80% while lead quality actually improved.”
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