6,098%
Traffic Growth
262
Links Built
+34
DR Increase
423
Keywords Top 10
Overview
A B2B employee relocation company serving Fortune 500 clients needed to establish thought leadership and capture high-intent search traffic. Their services were excellent but their online visibility was poor, causing them to lose deals to competitors with stronger digital presence.
The Challenges
- 1B2B niche with long sales cycles and complex decision-making processes
- 2Limited content resources and internal marketing capacity
- 3Competing against national relocation firms with established brands
- 4Need for highly targeted traffic from HR directors and C-suite executives
- 5Geographic targeting requirements for multiple service areas
Our Strategy
- ✓Focused on building links from HR, business, and real estate publications
- ✓Created comprehensive relocation guides targeting specific metro areas
- ✓Developed thought leadership content around remote work and employee mobility trends
- ✓Targeted niche industry publications read by HR decision-makers
- ✓Built relationships with commercial real estate and corporate housing sites
Execution Timeline
1
Month 1-4: Secured 85 placements on HR and business publications
2
Month 5-8: Launched city-specific relocation guides with localized link building
3
Month 9-14: Expanded into digital PR with employee mobility research reports
Results Achieved
Organic Traffic
Before
357/mo
After
22,100/mo
+6,098%
Domain Rating
Before
18
After
52
+34 points
Enterprise Leads
Before
2/mo
After
28/mo
+1,300%
Average Deal Size
Before
$45K
After
$78K
+73%
Ranking Improvements
Before Campaign
Average position: Page 3-5 for target keywords
After Campaign
Average position: Page 1, positions 1-5 for target keywords
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